Archive for January, 2009

Styles of Manuscript Editing

Saturday, January 17th, 2009

When you are correcting or making changes in a book manuscript, what you are doing is editing that manuscript. I’ve been in the business of editing would-be books for over the past twenty-five years, and I’ve helped many a first-time author put his or her book together in a way that made it more readable, enjoyable, saleable and finally — marketable.

There are two basic forms of helping an author write his or her own book. One is ghostwriting. That is when you take the material the author gives you, such as through tapes, written materials and/or phone calls, taking notes as you go, and holding meetings and interviews, and then you actually do the job of writing the book yourself. You may supply new material, new characters, fresh nuances, etc. for the book. But ghostwriting can also be on the fine edge of rewriting. For example, the ideas laid out by the original author may fully enter your writing of the book, sometimes as originally constructed by the author. Or you may simply rewrite a manuscript that was pretty much formally written by the author. This is near the finer edges of copyediting, where what you actually do is simply correct the major and minor mistakes made by the original author.

The big difference between ghostwriting and copyediting is not always so pronounced, you see. Some people consider it to be ghostwriting when you simply take an author’s ideas and rearrange them into readable material, while other people consider that to be rewriting. A major job of rewriting might involved adding a new “voice” to the material, or making changes in the general writing style, which may be superfluous, exaggerative, or simply downright dull.

Copyediting or editing, on the other hand, usually involves keeping to the style of the original writing, without adding much if any of your own writing “voice” to it. What you are doing is perhaps rearranging some of the material to reflect greater consistency in the writing along the lines of what the author wants — or seems to want. You might be making changes in grammar, syntax changes which entail remaking word order and perhaps utilizing new words and phrases, correcting punctuation, and changing some of the sentence structuring. You may be adding some of your own fresh material again here, as when you do ghostwriting, but when copyediting and not ghostwriting is involved, this will not usually be major additions of new book material.

However, you can certainly mesh both copyediting and ghostwriting. You may research additional material and either intersperse it where it is needed in places throughout the manuscript, or you might rewrite the opening “hook” so that it “grabs” the readers’ attention in a far more arresting manner. You could also perhaps rewrite or write a brand new ending for the book or for its various chapters, to make the book more dramatic, give it more “flair,” and add more “spice” and substance to it. All this can be done while still mainly keeping to an editing or copyediting style when it comes to the remainder of the manuscript. And you would probably not be changing the overall original “voice” of the book.

Sometimes you will find that a book contains nearly only minor grammatical errors and doesn’t need much actual editing except for grammar and perhaps some syntax or minor structural errors, and maybe some fact checking as well. Fact checking involves making sure that a character’s name is always spelled the same way, that a town remains to the north and doesn’t suddenly slip down south, and keeping to other such factual consistencies. This style of editing is called proofreading the manuscript, and is usually the last thing you do before you turn in your final copy of it to the client, whether you ghostwrote, rewrote, copyedited or simply proofread it.

Charges for the above services, as you’ve probably guessed, vary widely. You would of course charge more for more work involved in the writing, and less for less work involved. It all depends on how much time and effort you feel you need to put into the writing. If you are practically writing the book from scratch, only using the author’s ideas and doing a lot of “side research” where you are looking up ideas for new material and adding it, this would be considered upper level ghostwriting or “ghosting” — and you would charge commensurate to the greater amount of work involved. On the other hand, if all you are doing is proofreading or “proofing” the manuscript, naturally you would charge far less money to properly perform such a service for the would-be book author.

Whenever you receive a manuscript from an author, or a request to “look at” his or her material and judge what needs to be done with it, review the materials the author is willing at first to release very carefully. Explain to the author that his or her own original material is fully copyrighted under the US copyrights law of 1989, and that all nations with copyrights treaties with the US cover this as well. You may also explain that the partially or fully completed manuscript can be registered with the US Copyrights Office. And once you have a good idea of approximately what is needed to turn the material you will have at your disposal into a full-fledged marketable book manuscript, sound out the author on his or her total budget and figure out a decent rate for the actual work you will be performing. You might call it “light to medium copyediting” or “research and ghostwriting” or “simple proofreading.” Whatever you decide professionally by your own standards and what you can get the client to agree to is the best possible course of action for you to take in regard to the manuscript.

Then finally you will begin to work on what will be either your client’s own masterpiece, or if an agreement is struck, a book co-authored by the two of you. That is if the client is amenable to the latter course of action. This way you can get your name on the book spine and in the book jacket, and possibly make more money from the book as an equal partner of the client. Or if you simply want to remain “ghostly,” you might request the client at his or her discretion to consider you to be the “editor” of the book, and ask him or her to credit you somewhere. This is often done on the Acknowledgements page, for example by stating, “This book would never have been accomplished without the help of my Editor, So and So.” That way you have ample hard evidence that you actually worked on the book. But if you feel you did far more than mere editing, you could request of the client that he or she put “Ghostwritten by So and So” somewhere within the book, so that the world will know all about the hard work you actually did. In the bad old days, usually all the byline any such ghostwriter could hope to receive was indeed “Editor,” but nowadays it may be permissible to more often use the terms “Ghostwriter,” or “ghostwritten by.” It largely is up to the discretion of your client.

You will also always need to make certain simple but necessary assessments when it comes to creating a truly fine, hopefully best-selling and clearly wonderful fiction or non-fiction book, and when figuring out what exactly you are going to charge to do the job. Whether payment is made for the actual construction of the manuscript or you are willing to wait and take a percentage of the book’s net sales, or you even agree with the client to use both courses of action, you will have to make these arrangements somehow. Please remember that the work involved is the greatest determinant when it comes to figuring out what you are going to do and how much you are finally going to charge to do it.

The fields of copyediting and ghostwriting are fast becoming much more common nowadays, especially with the greater advent of self publishing services and the ready availability of book writing services on the Internet. And it doesn’t hurt to know exactly what style of so-called “editing” that you will be using to qualify and quantify a new book’s content by polishing the manuscript to its gleaming perfection of beauty, profundity, the information gained from it, or whatever the client’s and your goals ultimately happen to be.

Karen Peralta - EzineArticles Expert Author

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Public Speaking: Definitions

Friday, January 16th, 2009

You can use a quick comical definition to liven up a public speaking engagement. As always, make sure the word defined is relevant to the point you are trying to make. Here are some definitions I like:

Banker: A fellow who lends you his umbrella when the sun is shining and wants it back the minute it begins to rain. Mark Twain (similar quotation by Robert Frost).
You wouldn’t use this one if you were talking to bankers, but if you are a banker talking to nonbankers you could change it thusly:

“Some people say that a banker is a person who lends you his umbrella when the sun is shining and wants it back the minute it begins to rain. That is not true. I would lend you my umbrella anytime at X percent above prime with two points. (Possible extender line) If you want to borrow MONEY, that’s a different story.”

City Life: Millions of people being lonely together. Henry David Thoreau

Conservative:

* A man who just sits and thinks, mostly sits. Woodrow Wilson

* A man who is too cowardly to fight and too fat to run. Elbert Hubbard

* A man with two perfectly good legs who has never learned to walk. Franklin Delano Roosevelt

Death: To stop sinning suddenly. Elbert Hubbard

Jury: Twelve persons chosen to decide who has the better lawyer. Robert Frost

Radical: A man with both feet planted firmly in the air. Franklin Delano Roosevelt

Song: The licensed medium for bawling in public things too silly or sacred to be uttered in ordinary speech. Oliver Herford

Zoo: A place devised for animals to study the habits of human beings. Oliver Herford

There are literally thousands of these definitions available in comedy books, quotation books, and books for speakers. In many cases you will have several to choose from on any given topic. I probably had at least 20 choices on the subject of conservatism alone.

Copyright © 1998 – 2005 Advanced Public Speaking Institute

Tom Antion provides entertaining speeches and educational seminars. He is the ultimate entrepreneur, having owned many businesses BEFORE graduating college. Tom is the author of the best selling presentation skills book “Wake ‘em Up Business Presentations” and “Click: The Ultimate Guide to Electronic Marketing.” It is important to Tom that his knowledge be not only absorbed, but enjoyed. This is why he delivers his speeches laced with great humor and hysterical jokes. Tom has addressed more than 87 different industries and is thoroughly committed to his clients’ needs. http://www.antion.com

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User Interface Design: Key to Achieve Best Web Development

Thursday, January 15th, 2009

From early days of www, the Internet sites that are added day by day are increasing tremendously. When you will consider this pool of web, may be they are about computers, industry, entertainment, search engines, fashion, organizational or even individual, all of these sites are concerned about one major part of web development apart from the logic or programming efforts behind it is ‘User Interface Design’.

Any web site will gain your interest by its appearance in front of you as well as ease of using and understanding the contents in that particular page. Therefore many of the web developers out there are always trying to go for the best user interface design which must also be affordable, can be either done by the developer firm or by web developer individual himself or he have to outsource the site for user interface creation.

The main stages in the creation of the user interface can be roughly listed as follows:

1. Note down all the aspects of your web site,

2. Try to list items as per their priority on the web page as well as consider their categorization.

3. From this list highlight points that are required to be catchy (e.g. in most of the general web site the Chat / Mail / News are considered to be the most catchy points whereas on the online shopping site the special offers and hot selling items may be the most catchy points).

4. Then decide the color combination of your interface (As per my point of view this is the most crucial part which many of them out there do not take into consideration which results in to a web site which is nothing but a site full of color in fact site looking like a circus! (You can understand what I want to say). So if you are rally very careful about the richness of the user interface then you should not fail to consider this point.

5. Once you have decided the color combination you have already won half the battle. Now you have to draw a picture of how your web page will look like finally, where on the web page I will place the catchy points I have listed previously, what will be common between the web pages (A date and time may be there from home page to the last page of your web site).

6. Finalize placing of all the remaining points in the list prepared by you.

7. If required repeat the steps for all the succeeding pages in your web site.

8. Then and only then go for designing of the web pages using various tools.

You may take help of various image-editing softwares like Adobe Photoshop, Paintshop Pro, even normal paintbrush for giving effect to the various images, backgrounds used in the page design. You can also embody various animations in your web page to give it a nice touch. You can try Macromedia Flash, GIF Animator or Animationshop for the same.

Some important tips-n-tricks of making your web page look catchier than ever will be discussed in my next articles.

Remember more effective and easier user interface – more the number of visitor (or even customer) who will specially halt at your site to check it out.

Nikhil R. Salvi
B.E.Computer Engg.
India

A Professional Logo – Is It Necessary?

Thursday, January 15th, 2009

When you start a business, the logo should be the least of your worries. A Professional Logo is important, but you should first focus on offering a valuable product or service. Once that’s taken care of, you can then start to think about getting a professional logo.

A well-designed logo establishes your company’s identity and attitude. Let’s say you’re a mechanic. People want to trust their mechanics. They want to know their vehicles will be well-cared for, and repaired by a real professional. Imagine you’re faced with two mechanics, and must choose one based only on his or her logo.

One mechanic’s logo consists of a wrench being held securely in a pair of strong hands. The other mechanic’s logo consists of a teddy bear dipping a wrench into a jar of honey. Based on their logos, which one would you choose? Although you know nothing about either mechanic, their logos said something to you about their professionalism. You should keep this in mind when designing your logo. Even if you have someone else design it for you, they must understand the image you want to project.

Professional logo design should be professional

As illustrated above, your logo must communicate the correct message. Is your company fun and hip? Or is it serious and sophisticated? If you’re not clear on your message, then your logo won’t serve its purpose. Even if someone else is designing your logo, they must know exactly what image you want to project. This is why hiring a professional logo designer is serious business.

There are plenty of places that offer low-cost logo design services. But how many of those places take time to learn all about you and your business? It’s relatively easy to create a graphic and call it a logo. All you need is some clip art, a graphics program, the ability to draw, and some free time. That’s the easy part. The hard part is successfully communicating the correct message with what you create.

If you hire someone to design your logo, make sure the person takes time to learn about you and your business. Think about it. How can anyone who knows nothing about your business design a logo that will correctly represent you? The answer is they can’t. If you take time to research logo case studies, you’ll find it often takes ten or twenty initial designs before the best design comes along. Good logo design isn’t a piece of cake, and it takes time.

Companies with well-known logos, such as Nike or McDonalds, paid a lot for them. They also put a lot of time and money into marketing. Even if you can’t afford to hire a professional branding company, make sure a lot of thought goes into your logo. You don’t have to spend thousands of dollars, and let’s be honest, not many small businesses have that kind of money to spend. However, even a cheap logo should accurately represent your business. After all, it’s more than just a pretty picture.

Andy Eaton is by far the best graphic designer I have ever come across! Not only does he create quality graphics, which actually do increase your website sales he actually goes one step further and teaches you his exact methods to crank out profit pulling graphics. Check out his work at http://quickpaypro.com/x.php?5086_u19

When is It Time to Change Your Web Hosting Provider?

Wednesday, January 14th, 2009

Building a web site is the easy part, getting it hosted right is difficult. There are many options like Host way, iPowerWeb, Homestead, which are paid hosts and many free ones like GeoCities.

The cost of a paid service would be between US$ 5 and US$10 a month. The most immediate advantage is that you pass on the burden of storage, security, and bandwidth to another’s shoulders.

A good host whether paid or free should have in place:

• Usable web design tools. And an updated server software.

• E-commerce advice as well as options likes form remailer, chat, or bulletin board.

• Remote access. Allows access to and uploading of files from anywhere in the world.

• Unparalleled services. Answers to technical questions as well as solutions to problems. Customer service must be 24×7 in actuality.

• Plan options.

• Sufficient disk space and bandwidth.

• A 24×7 uptime.

• A free trial option.

• Quality Internet connection plans. The host should be clear about what they can offer for example, if they offer T1 then it allows only 1.544 Mbps while an OC-256 allows 13,000 Mbps.

• Server speeds that are not hindered by the number of sites being accessed simultaneously. Ping a site and see the response time.

• Processors that can take immense load and not slow down the site’s transmission.

• Tight and dependable security measures. Ensure that your site will be protected from unwanted intrusions. Security protocols should be clearly outlined. The hosting company must have plans in place to upgrade and maintain security measures.

Sadly a web hosting dream can become a nightmare when: the host does not keep promises, the site outgrows the hosting plan, there are no responses to your e-mails or phone calls of distress, the charges are way beyond your budget, the server has a virus or other problems.

Do not panic, take a breath and try and solve hosting problems by using web hosting talk forums. These are interactive and you will get many suggestions and offers within a minute or two of posting your dilemma.

Do your homework well visit one of the links below it will narrow as well as facilitate your work.

• HostIndex.com at http://www.hostindex.com/ is a well organized directory dedicated to aspects of web hosting .Has in depth information on the top 25 web hosts, domain registration, SME hosting, e-commerce advice, and more.

• CNet.com at http://reviews.cnet.com/Web_hosting/2001-6540_7-0.html is a complete directory on web hosting. Covers articles, buying advice, hosting plans, as well as news and developments in the field. Offers comparisons between services of different providers and invaluable editor’s ratings.

• 1st Site Free has at: http://www.1stsitefree.com/selecthost-directory.htm a comprehensive listing of various web hosting directories.

Web hosting is not difficult if you plan well, know your options, and keep abreast of technological developments.

Paul Wilson is a freelance writer for http://www.1888Discuss.com/web-hosting/, the premier REVENUE SHARING discussion forum for Web Hosting Forum including topics on technical support, security issues, domain name discussion and more. He also freelances for the premier Web Hosting Site http://www.1866WebHosting.com

Top Ten Things You Would Never Hear a Coach Say (or then again…!)

Sunday, January 11th, 2009

When coaching, it’s all about the client, be that as a professional coach, or a line manager/business owner using coaching skills in their own business, with their own people. But it’s so easy sometimes to turn the tables and be the client..oh, so easy…:-)

  1. Let Me Tell You About My Day
    Coaching is about the client and NOT about the coach, usually. Sometimes a coaching experience might be worth a share if a coachee is stuck – but not usually. It’s all about them – not you. Honour that.
  2. Well, You’re Just Useless Aren’t You!
    It’s bad enough to criticise them for their past – but this reinforces their own self-doubt about their future. You have even taken away their hope for goodness sakes. A coach’s role is to enable potential and open the client’s eyes to possibilities. Not slam it shut.
  3. You Think You’ve Got Problems – Well, Let Me Tell You…
    OK, so you’ve got some issues you are facing yourself. Sorry about that. In a coaching context, you are there to support and grow the client – not devalue what is truly on their mind, by filling it up with your issues. You can share them – but on your time, not theirs.
  4. What I’d Do is This…
    Now this is very tempting – and sometimes (‘Stop coaching me for a minute, throw me a rope!’) it might, just might be acceptable – yes, I have done it myself! But in the main, the coach’s job is to extract the greatness out of the client and then build on their abilities and confidence going forward.
  5. Sit Down and Shut Up, I’ve Got Something to Say
    No, we haven’t quite got the hang of this here, have we? Coaching is about listening, more especially, really hearing and asking some challenging questions – maybe. Even listening is all some clients need – they process solutions as they talk – it’s remarkable. So how does the line above help that? Not at all.
  6. Well, You’ve Wasted the Last 20 Years of your Life then Haven’t You…
    Spot the mistake here then? Everyone in the world has value, often untapped and often hidden under piles and piles of history and baggage. Your job is to help them rise above it – NOT to stick another six of the best Samsonite’s on the top!
  7. Excuse Me if I Just Check my E-mail While You’re Talking
    Ever done two things at once? In the case of a coaching relationship, trust and focus are vital to build the relationship. If you are doing something else when talking to the client, you are not giving your full attention, whether the discussion is on the phone or face to face. Make sure there are no interruptions or distractions.
  8. I’m Not Interested in What’s Causing the Problem – Let’s Just Fix it Fast
    You could do this…but where will they come next time for a solution. Yes, to you. So when will this stop? When can you get on with your own job? When you take the time to build their ability to solve their own problems – that’s when. It requires questions and a ‘blame-free’ culture. And it requires a coaching style.
  9. I’ll Tell You What Your Problem is…
    Go on then, do it. This takes a punch at what their weaknesses are and not their strengths. People already know where their weaknesses are, believe me. Coaches build on strengths and leverage them to cope with areas that the client finds more challenging.
  10. Can I Call You for a Date?
    Just for fun this one. But with a serious side. It is challenging to have a professional relationship and have other things on your mind. It is quite hard to be very objective if there are other distractions – so take care in this area. Though coaching in Starbucks would be my idea of bliss! Oh, yes – and according to the International Coach Federation, quite understandably, it’s unethical.

The constructive way to use this is to take the opposite courses of action to those listed – then you will have the foundation of a valuable coaching relationship with your client, privately or in your workplace.

Martin Haworth - EzineArticles Expert Author

Copyright 2005 Accredited by the ICF, Martin Haworth is a Business and Management Coach. He works worldwide, mainly by phone, with small business owners, managers and corporate leaders. He has hundreds of hints, tips and ideas at his website, http://www.coaching-businesses-to-success.com.
(Note to editors. Feel free to use this article, wherever you think it might be of value – it would be good if you could include a live link)

…helping you, to help your people, to help your business grow…

Hero’s Journey: Second Catharsis

Saturday, January 10th, 2009

The Hero’s Journey is the template upon which the vast majority of successful stories and Hollywood blockbusters are based upon. Understanding this template is a priority for story or screenwriters:

The Hero’s Journey:

• Attempts to tap into unconscious expectations the audience has regarding what a story is and how it should be told.

• Gives the writer more structural elements than simply three or four acts, plot points, mid point and so on.

• Interpreted metaphorically, laterally and symbolically, allows an infinite number of varied stories to be created.

The Hero’s Journey is also a study of repeating patterns in successful stories and screenplays. It is compelling that screenwriters have a higher probability of producing quality work when they mirror the recurring patterns found in successful screenplays.

Consider this:

• Titanic (1997) grossed over $600,000,000 – uses the Hero’s Journey as a template.

• Star Wars (1977) grossed over $460,000,000 – uses the Hero’s Journey as a template.

• Shrek 2 (2004) grossed over $436,000,000 – uses the Hero’s Journey as a template.

• ET (1982) grossed over $434,000,000 – uses the Hero’s Journey as a template.

• Spiderman (2002) grossed over $432,000,000 – uses the Hero’s Journey as a template.

• Out of Africa (1985), Terms of Endearment (1983), Dances with Wolves (1990), Gladiator (2000) – All Academy Award Winners Best Film are based on the Hero’s Journey.

• Anti-hero stories (Raging Bull (1980), Goodfellas (1990) etc) are all based on the Hero’s Journey.

• Heroine’s Journey stories (Million Dollar Baby (2004), Out of Africa (1980) etc) are all based on the Hero’s Journey.

Hero’s Journey – Second Catharsis

The penultimate stage of the standard Hero’s Journey is the Master of the Two Worlds (detailed versions include the Afterlife etc…). This stage can also be called the Final Conflict as it is where the hero conquers his or her outer challenge.

The Outer Challenge is conquered in stages of, normally, three: the three catharses. This process is more evident in straight good versus evil stories but can be spotted in other stories (Raging Bull, 1980).

The second catharsis occurs at that point when the antagonist lies defeated and, on some level, begs for mercy. It is here that the moral nature of the hero (or immoral nature of the antihero) kicks in. In the case of the moral hero, it is difficult for him or her to take life – the wizened hero knows the value of life.

However, this being a story, the audience expects a catharsis. And the antagonist provides it.

The antagonist is by nature evil and, even though he realises that he is being forgiven, deceives the hero in some way in order to destroy him.

The hero gets wind of this action before it is too late and if forced to end the antagonist’s life.

For example, in Spiderman (2002), Peter Parker does not want to kill the Green Goblin but is forced to do so when the Green Goblin enacts the deception that will surely kill Peter.

Learn more…

The Complete 188 stage Hero’s Journey and FREE 17 stage sample and other story structure templates can be found at http://managing-creativity.com/

You can also receive a regular, free newsletter by entering your email address at this site.

Kal Bishop, MBA

**********************************

You are free to reproduce this article as long as no changes are made and the author’s name and site URL are retained.

Kal Bishop is a management consultant based in London, UK. His specialities include Knowledge Management and Creativity and Innovation Management. He has consulted in the visual media and software industries and for clients such as Toshiba and Transport for London. He has led Improv, creativity and innovation workshops, exhibited artwork in San Francisco, Los Angeles and London and written a number of screenplays. He is a passionate traveller. He can be reached at http://managing-creativity.com/

Set Up Your Website in Minutes – For Free

Saturday, January 10th, 2009

There was a time not long ago when setting up a website meant endless technical jargons, hiring a web designer, writing the html or jawa codes, selecting the right hosting platform and deciding on the band width.

Now setting up a website is like 1..2..3.. and you are online. You don’t need to a technical geek anymore. Let me teach you how to do it. And right now.

You can be online in minutes. Without spending a dime.

O.K. Let us start.

The first thing you need to decide is the subject of your website. Decide on a specialized area or a narrow theme. Do not make it a very general website. A niche site has better chance of being found by people with specific keyword search. You can start a site to share your specialized knowledge or special products or just give free information in the area of your specialization to establish yourself as an authority.

Once you have decided on the subject of your site give it a name targeted to convey your subject. If you are a training consultant, your website should be named training.com. You can make it more focused. If you specialize in communication training you can name your site commmunicationtraining or commiunication-training.

Having decided on the most important aspect of deciding on a name, now we can proceed to the next step. That of actually setting up the site.

Open a new browser window on your desktop. Enter www.blogspot.com . You may also click on www.blogspot.com and a new browser window will open up.

Click on the arrow’Create Your Blog Now’ and a new page will open for account sign up. Enter the name chosen for as described above in the column user name and chosen names along with other particulars such as your desired passwords as required in the sign up form. Finally check the terms of service box. Click on the Continue arrow.

Fill in the blog title and the web URL in the columns. Once the chosen name is available and accepted you will be directed to the template page. Here you have a choice of a dozen templates. You can always change the look of your web if you don’t like the looks or you may want to give a new look to your site anytime.

Now your web site is created and online. You can start posting. It is easy. All you need do is type out or cut paste the matter you want to post to your site and click publish.

The blogger program is very user friendly with help available if you get stuck anywhere. Use it and over a period of a week you will be an expert webmaster.

Are you online yet?

Srinivasan is a Management professional, Writer and Author. You can view his home-business resources blog at http://www.home-businessresources.blogspot.com for online marketing tips, resources, opportunities and online promotional strategies.

Determine Your Needs Before Choosing A Hosting Service

Friday, January 9th, 2009

Determine your needs BEFORE choosing a hosting service

Choosing a hosting company for your web site can be very confusing given the multitude of companies available on the Internet today. Do not choose a service by price alone. The very cheapest is not necessarily the best. You can get a good hosting service for under $10.00, but first determine your requirements.

Before going into any more detail, let’s look at some definitions:

Hosting service – A hosting service or company is an Internet company that provides hundreds or even thousands of computers like yours with service by “renting” you space. With this service your web site is now on the Internet and can be viewed by millions of others. Sure you could be your own host, but it would be very expensive because you would need to buy a server, house it in the proper environment, maintain it 24 hours a day, and put up with all the other headaches that come with hosting. Wouldn’t you rather concentrate on selling your product? Server A server is a large computer, which can service many other computers. Sometimes a large software package on a host’s server (like a mail software package) is also referred to as a server. Have you seen scenes on TV which show rooms wall-to-wall with big computers busily working and flashing their lights? These are servers.

FTP stands for File Transfer Protocol. If you started your web site from scratch, you will need to upload your web pages to the host you selected. To do this you use a FTP software package. There are some excellent tutorials on FTP at http://www.pageresource.com/putweb/ftptut1.htm CGI CGI means Common Gateway Interface. While CGI primarily refers to the way a server communicates with other software on the server, CGI scripts are a popular way programmers install counters, forms, and other interactive items on a web site. If you see cgi-bin, the “bin” refers to binary from a time long ago when most programs were referred to as binary. Now cgi-bin refers to the location in the server where cgi scripts are stored. Now, let’s go back to the hosting service. When you surf the net and “go” to a particular site, you are not actually going to that site. The hosting company’s server (in this case your ISP) receives your request, searches the web, finds your requested site, and downloads it to your computer. So you see, you don’t go to a site, the site comes to you, courtesy of a server. How do you go about choosing a hosting service? It is pretty much up to you based on the size of your website, the number of visitors you expect, and, of course, the state of your wallet. If you are just starting out, a free or low cost service is all you will need, but as your business grows you might want to consider a service that gives you more storage and more transfer room. Storage is the amount of room your web site takes up on the hosting company’s server, “Transfer” refers to network transfer space. If you have a large web site and a lot of visitors you will need more storage or disc space and more network transfer space. The more people accessing your site; the higher the volume of data being transferred. How to calculate your disk space:

1.Count the number of pages in your web site and add a buffer for future expansion. 2.Determine the average number of characters per page – not the number of words. The number of characters includes everything, letters, spaces, and, punctuation. Most word processing programs such as MS Word will count the number of characters for you. 3.Multiply the average number of characters times the number of pages in step 1. 4.Now: one character = 1 Byte, and 8 Bytes = 1 bit, so divide the total number of characters determined in step 3 by 8. This gives you the total number of bits. 5.1000 bits = 1 KB; 1000 KB = 1 MB, and 1000 MB = 1 GB. Note: For the technical minded 1 GB actually equals 1024 MB, but there is really no necessity to get that picky in this case. 6.Divide the total number of bits by 1,000,000 and your answer will be the number of MB of disk space you need to rent from the hosting service.

Determining the amount of transfer space you will require is largely an approximation based on the number of visitors you expect per day. Most of the better hosting services provide you with about 3 GB, which is ample for the average web site. If you expect more than a thousand visitors a day, you will, of course, need more transfer space.

The top ten hosting companies are listed conveniently at http://www.webhostinginspector.com/index.php?from=1 along with their rankings, disk space offered, bandwidth (transfer space), and reviews.

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^ ^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^ About the author: Nancy Casseur is a Team Leader with Strong Future International Marketing Group (SFI Marketing Group). SFI is considered to be the largest and most successful affiliate program in the world. To find out more about SFI go to http://www.moreinfo247.com/8459751.35/FREE. Nancy is also the Webmaster of two websites; http://www.newsiteinfo.net and http://www.notreallyretired.com . Copyright 2005 by Nancy Casseur.

How to Blow Rapport Really Fast

Thursday, January 8th, 2009

Do you have 5, 10, or 20 years of sales experience?


Or do you have 1 year of sales experience 5, 10, or 20 times?


Many salespeople never advance beyond ancient outdated sales lines like “If I do this for you, will you give me the order?” Or “What do I have to do to get your business?”


Lines like these are why salespeople have a reputation near lawyers in our society.


Everyone learns lines like these in sales at some time or another. Often it comes from a senior salesperson who is described as “aggressive” or as “a closer”. Because this guy brings in a lot of business, other’s think that they should model his every habit. People say that you would sell more if you acted like this person. Yet secretly, most people abhor this guy.


Here’s a hint. If the people in your sales organization abhorred this guy, then so did most of his prospects and customers. This guy sold a lot by using the law of averages. He sold not because of his ancient sales lines, but in spite of them. He worked 70 hours a week, and one of his favorite sayings was “its a numbers game”.


Now you do have to get your message out to a large number of people. However, if you are annoying them in the process, you are wasting many great sales opportunities.


Lines such as these quickly ruin the rapport you have worked so on hard building up to this point. You brand yourself as a mere salesperson hawking a product focused only on your sales commission, rather than a business partner with concern for your prospect’s business.


So what should you do instead?


Learn how to uncover problems and desires that you can help the prospect eliminate, solve, achieve or realize. Begin by seeing yourself as one who helps businesses and people with your products, ideas, and services.


You do this by asking questions. Ask questions to uncover problems and desires. If you cannot find something that you can help with – move on to a new prospect. Ask questions as to what the consequences will be of not doing anything towards eliminating their problem or not pursuing what they want. Use questions to help them see the consequences of buying your competitor’s inferior product or service.


Helping your prospects to experience the consequences of various courses of action (or inaction) will stimulate the prospect into wanting to move the sale along. Done properly, this results in the prospect asking you how to speed up and complete the sale so that he can get on with solving his problem or realizing his goal.


© 1999-2004 Shamus Brown, All Rights Reserved.

Shamus Brown is a Professional Sales Coach and former high-tech sales pro who began his career selling for IBM. Shamus has written more than 50 articles on selling and is the creator of the popular Persuasive Selling Skills CD Audio Program. You can read more of Shamus Brown’s sales tips at http://Sales-Tips.industrialEGO.com/ and you can learn more about his persuasive sales skills training at http://www.Persuasive-Sales-Skills.com/